NEW YORK TIMES BESTSELLER – The immediate traditional about why some concepts thrive, why others die, and how to enhance your idea’s possibilities– important reading in the “fake news” era. Mark Twain as soon as observed, “A lie can get halfway around the world prior to the reality can even get its boots on.” His observation rings true: Urban myth, conspiracy theories, and bogus news stories distribute effortlessly. Individuals with essential ideas– business owners, instructors, political leaders, and journalists– battle to make them “stick.” In Made to Stick, Chip and Dan Heath expose the anatomy of concepts that stick and describe ways to make concepts stickier, such as using the human scale principle, utilizing the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we find that sticky messages of all kinds– from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a brand-new item at Sony– draw their power from the very same 6 traits. Made to Stick will transform the way you communicate. It’s a fast-paced trip of success stories (and failures): the Nobel Prize-winning researcher who consumed a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mom Teresa Impact; the elementary-school instructor whose simulation really prevented racial prejudice. Intriguing, mind-blowing, and typically surprisingly funny, Made to Stick programs us the vital principles of winning concepts– and tells us how we can apply these guidelines to making our own messages stick. BONUS OFFER: This edition consists of an excerpt from Chip Heath and Dan Heath’s Switch.
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