This is the first genuinely thorough guide to fundraising management, uniquely blending present scholastic knowledge with the best of professional practice. Much more than a how-to guide, it provides a comprehensive overview of contemporary fundraising preparation and practice, and evaluates critical problems as well presenting practical tools for project planning. Campaigns talked about consist of high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which highlight the theories and bring the subject to life. A really revolutionary analysis, this text resolves the planning phases of fundraising to offer readers a rounded understanding of the subject, and is important reading for trainees of fundraising and non-profit professionals alike.
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